YOPLAIT
WITH FLAVORS LIKE PINA COLADA AND KEY LIME PIE, HOW DO YOU COMPETE WITH THE GROWING POPULARITY OF PURE, SIMPLE GREEK YOGURTS LIKE CHOBANI?
YOU LAUNCH A HUGE SOCIAL LISTENING CAMPAIGN AND USE TWEETS FROM CURRENT FANS TO REMIND PAST FANS WHAT THEY LOVED ABOUT YOPLAIT.
BY CELEBRATING THEIR 40 OUTRAGEOUS FLAVORS, THIS CAMPAIGN NOT ONLY SAW A TURNAROUND IN SALES, BUT THE HARRIS EQUITREND POLL FOUND THAT YOPLAIT HAD SURPASSED CHOBANI IN BRAND PERCEPTION AND PURCHASE CONSIDERATION FOR THE FIRST TIME IN TWO YEARS.
Video
WEB BANNERS
Social WE BRIEFED 40 ANIMATORS FROM AROUND THE WORLD TO CREATE FILMS INSPIRED BY ONE OF OUR 40 FLAVORS. THE RESULTS WERE FUN AND INEXPENSIVE CONTENT TO SHARE WITH OUR FANS ON FACEBOOK
TARGETED MEDIA BUYS on YOUTUBE HELPed MAKE THE BRAND FEEL MORE RELEVANT.
GAMEing AN ONLINE FLAVOR QUIZ WAS CREATED TO HELP FANS FIND THEIR PERFECT FLAVOR.
Web THE LOOK OF THE TV AND SOCIAL CAMPAIGNS WERE USED TO RECREATE YOPLAIT’S WEBSITE FOR A 360 EXPERIENCE.
