Yoplait Swapportunity
To reinvigorate slowing sales, we created the “Yoplait Light Swapportunity.” By swapping a delicious tasting, 100-calorie Yoplait light for a higher-calorie snack, swappers could satisfy their sweet tooth and stick to their diets.
In no time at all, people were tracking their saved calories, tweeting their best swaps and celebrating new swapportunities daily.
The campaign went truly viral when Swapportunity became a clue on Jeopardy and fans started a movement to get the word into the dictionary.
Video
DIRECTED BY NICK SPOONER
DIRECTED BY BRIAN BILLOW
APP WE CREATED AN APP THAT LETS YOU KEEP TRACK OF YOUR SWAPS, SHOWS YOU HOW MANY CALORIES YOU SAVED, LETS YOU DONATE THOSE SAVED CALORIES TO FEEDING AMERICA AND OF COURSE, LETS YOU SHARE YOUR SWAP WITH FRIENDS.
Social We created a Facebook Page that keeps track of Yoplait's top swappers and counts all the calories saved. At the end of the program, Yoplait donated that many calories worth of food to Feeding America.
GAMING What do women love more than swapping? Gaming. So we created three swap-themed games to play at Yoplait.com
PRINT Print that shows you how many calories you can save with a swap, then gives you a coupon to save even more.
INTERACTIVE IN-STORE DISPLAY LETS YOU SWAP RIGHT AT THE SHELF.
