THERAFLU
While the global creative director of Theraflu, we created the world’s first outdoor ad that could take your temperature.
The Theraflu fever scanner detected if you had a fever, let you take a “thermo-selfie” as proof you needed to take the day off and most importantly, told you where to pick up new Theraflu Fever Reduction nearby.
The campaign reached over 100,000 people a day, got an estimated 20 Million media impression and won a Cannes Bronze.
OOH
After doing research in 4 different countries, we realized that the worst flu symptoms weren’t just physical, they were also emotional.
The “That Kind Of Flu” campaign was created to promise consumers relief from both the physical and emotional symptoms of the flu.
Video
Directed by Bruce Hunt
Directed by Bruce Hunt