Neuriva

A quick social scrub revealed that the conversation around brains fell into two categories—brain fails and brain victories. So, that’s how we fashioned the “brain better campaign.” we launched with shareable brain fails on social to create a need for the product and then followed with more traditional media designed to educate on the specific benefits of Neuriva. This campaign not only won a Global award and an Effy, it made Neuriva the #2 supplement in the category in just six short months.

OLV 10 second olvs highlighted brain fails and teased that a solution was on the way.

Social We used twiter to engage in the online activity that was already happening and earn our place in the conversation.

We partnered with GIPHY to launch branded brain fails for people to share.

Video Traditional TV highlighted Brain Victories and gave more detail about the Product benefits.

APP To keep users coming back, we created an app that actually let you track your brain improvement.