HEAD & SHOULDERS

What happens when Troy Polamalu, the man with the thickest hair in the NFL, uses a shampoo designed to give you fuller, thicker hair? You get the "ridiculously full and thick" campaign.

This campaign was short-listed at Cannes, won a D&AD award, set record sales and had millions of people going online to watch a commercial about a dandruff shampoo.

Video

Directed by Greg Popp

PRINT Print ad featuring the "Polamolecule", Head and Shoulder's secret to thicker fuller hair. Winner D&AD pencil.

Phone app upload your picture with Troy's hair, vote for the best hair in the NFL from PAST AND PRESENT players, and quiz your friends with fun football facts.

Troyshair.com A website where you can learn the secrets of thicker, fuller hair, upload Troy's hair on your face, and vote for the best hair in the NFL from past and present players.

Branded content with Jimmy Kimmel

PRESS We got a ridiculous amount of PR when we took out a ridiculous million dollar insurance policy on Troy's hair.