AIRBORNE

When you have a healthy immune system you can keep doing the things you love. That’s the guiding principal behind the “Borne to” campaign.

This campaign elevated Airborne from an immune supplement to a brand that helps you pursue your passions, and the brand saw a 23% growth in sales after it’s launch.

Video We relied exclusively on user-generated content to make the brand purpose feel more authentic.

YOUTUBE PRE-ROLL We also partnered with Google to create contextually relevant pre-roll, which attached the need for Airborne to the activities users were searching for.

OOH We even built contextualized digital out-of-home for taxis, office elevators and airports where immune health might be top of mind.